About Vera

I built and scaled an Inc. 5000 company while simultaneously dismantling the same Good Girl rules I now help women recognize.

Seeing those rules clearly is exactly what made success possible.

I grew up in a highly controlled system where obedience was not optional. It was the price of being loved. That environment trained me to spot exactly how invisible rules operate. How they get installed early. How they run quietly in the background. And how they shape every decision you make without you ever realizing it.

Most women do not grow up in extreme systems. But they do grow up with the same invisible programming. It just looks different. It sounds like: I should put everyone else first. I should not upset anyone. I should not want too much. I should not be too much.

Learning to see those rules in an extreme system gave me the ability to recognize them everywhere. In boardrooms, in relationships, in the quiet moments when a woman holds back what she really thinks just to keep the peace.

That insight is the foundation of everything I do.

I help high functioning women see the invisible rules running their lives so they can stop living for everyone else and start living the life they were born to live.

Want to know where it all began? Read about my memoir here.